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Migros plans to reduce prices on 1,000 everyday products by 2025, investing half a billion francs through savings and selling loss-making divisions. Experts express concerns over this low-price strategy, arguing it risks Migros' brand identity and could lead to unnecessary competition with discounters like Aldi and Lidl.
Migros plans significant price cuts to compete with Aldi and Lidl, aiming to retain customers and reduce their migration to discounters. However, concerns arise regarding the impact on farmers' incomes, as lower prices may pressure suppliers, potentially leading to a negative price spiral in agriculture. Economists express skepticism about the sustainability of Migros' strategy amidst fierce competition.
ALDI AHEAD GmbH
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migros faces challenges with new low price strategy and brand identity
Swiss Franc
Coop
ALDI AHEAD GmbH
Lidl 712 GmbH & Co. KG
Migros Supermarkt AG
Migros-Industry
CHE
Thomas Wildberger
Mario Irminger
Guido Rast
Jörg Staudacher
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21:14 31.10.2024
Migros price cuts spark competition with Aldi and Lidl amid farmer concerns
Swiss Franc
ALDI AHEAD GmbH
Lidl 712 GmbH & Co. KG
Migros Bank
CHE
DEU
Proviande
Kilian Baumann
Markus Ritter
Mathias Binswanger
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21:30 29.10.2024
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